Just like you’ve assembled the tools of your craft in your workshop, you need to assemble the tools of business in your own small business

You're going to need business tools like a business plan. You probably already have a mental plan for where you want to take your workshop. So if you want to convert your workshop plan into a business plan, your free guide is here

You're going to need legal tools like your corporate license and legal structure. Again, I have all the information you need to do it yourself here, or hire a professional here.

And you're going to need marketing tools. Because if you aren’t making sales, it’s just a hobby, not a business.

You know how your workshop projects probably start with the basics like rough cutting lumber, and you don’t start with finish sanding everything with 320 grit?

In business you have to start with the basics of marketing, which is a

Brand Strategy.  

And in your business, you're going to have to work through the grits of tried and true marketing basics like understanding your unique value proposition, clarifying your target audience, crafting compelling storytelling, creating persuasive copy, leveraging tension to keep your customer engaged, creating consistent social media content, and measuring your results.

You will find all this information in our brand new online course called “Raising Awareness About Your Brand.” 

It has been designed specifically for makers like you who want to develop a strong brand identity and conquer the world of social media marketing. This course is jam-packed with valuable insights and practical strategies to help you turn your small maker business into a flourishing enterprise.