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Description of the Course
Empower your customers to find the right product for them, address any obstacle, and complete their purchase from your store. Your website will be the secure, trustworthy, and confident online store that perfectly matches your brand. You will learn to craft strong product description, overcome customer objections, support your customers in the purchasing process, and provide a safe and frictionless payment experience.
Building trust is crucial for online success. We'll teach you how to establish credibility and authenticity, fostering trust with your target audience so you can showcase the unique qualities and craftsmanship of your creations, ensuring your customers understand the value they're getting.
Marketing can easily be a full-time job, but there are ways to make the process of capturing your customers’ attention more efficient and practical for your small maker business. Learn from my mistakes and download the same tools I use for my businesses! It will help you be more deliberate, engaging, and most importantly, effective.
The Value of the Course
The value to your small maker business:
- Step-by-step instructions: Break down your marketing plan into smaller, manageable steps that plan out how to engage your customer and bring them to your store.
- Downloadable templates: Use the same tools I use to plan out my weekly social media content, build product descriptions, and organizing my marketing plan.
- 100% self-paced schedule: You are in charge of how you complete this course, whether to do a little bit at a time or skim it all in one day.
- Develop a professional business identity: Set guidelines for your business to make it professional and appeal directly to your ideal customers.
- Learn from an expert: I have 30+ years working in all scales of business, from major retailers to a family-owned restaurant to a small business with only one employee: me. I’ll give you the lessons I’ve learned (sometimes the hard way) so you can get a headstart on your success.
The Contents of the Course
Here is how the course is structured.
- Introduction: A brief course overview, and how we will complete the next level of your sales funnel
- Sales Funnel - In Purchase Branding: Once your shopper arrives at your product page, see how you give them confidence to make a buying decision, and create a buying process that is smooth and easy.
- Product Descriptions: Learn how to create text explaining how you are solving that shoppers problem and answers their common questions in advance, all in language appropriate to your target audience, and in a voice that sells.
- Customer Support Systems: Learn how to calculate a retail price that sells, and provides profit, provide your shopper with options to ask further questions, and how to politely follow up if they leave without buying.
- Payment Systems: Discover the various options you can offer the shopper for payment, how to ensure you operate legally and ethically, and what to do if there is a dispute.
- Conclusion: You will learn how to collect data of your efforts to determine your success and progress, as well as evaluate what parts of your marketing are most successful, so you can invest more in that. At the end, we will also provide a few challenges for you on how to implement your new knowledge in your business.