Raising Awareness About Your Brand

Raising Awareness About Your Brand

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To purchase this course, please click here to be redirected to our Course School.


Description of the Course

Looking for a way to get your small business noticed in a crowded marketplace? Trying to capture the attention of potential customers? This course tells you, step-by-step, how to do just that. Discover the art of a compelling brand identity that resonates with your customers. Unleash the power of social media to showcase your stunning creations and build an engaged following. You will learn to identify your target market, understand their needs and desires, and engage their attention to market your small maker business.

Marketing can easily be a full-time job, but there are ways to make the process of capturing your customers’ attention more efficient and practical for your small maker business. Learn from my mistakes and download the same tools I use for my businesses! It will help you be more deliberate, engaging, and most importantly, effective.

The Value of the Course

The value to your small maker business:

  • Step-by-step instructions: Break down your marketing plan into smaller, manageable steps that plan out how to engage your customer and bring them to your store.
  • Downloadable templates: Use the same tools I use to plan out my weekly social media content, build product descriptions, and organizing my marketing plan.
  • 100% self-paced schedule: You are in charge of how you complete this course, whether to do a little bit at a time or skim it all in one day.
  • Develop a professional business identity: Set guidelines for your business to make it professional and appeal directly to your ideal customers.
  • Learn from an expert: I have 30+ years working in all scales of business, from major retailers to a family-owned restaurant to a small business with only one employee: me. I’ll give you the lessons I’ve learned (sometimes the hard way) so you can get a headstart on your success.

The Contents of the Course

Here is how the course is structured.

  1. Introduction: You will get the basics of how to use the course to your advantage, what exactly branding strategy is, how to determine your target market, and how to start your sales funnel, which is the process for getting your customers’ attention, facilitating the purchase of your products, and cultivating an ongoing, positive relationship with them. The other courses in the Brand Strategy series help you complete your sales funnel.
  2. Sales Funnel: You will get an overview on what your sales funnel looks like for raising awareness of your brand through multiple channels, how you will create engaging materials, and tons of ideas for your social media content, all geared specifically to makers.
  3. Branding Style Guide: You will learn how to create a quick branding style guide, which helps make your marketing materials (and business identity) consistent, professional, and engaging. You’ll create guidelines for the visual as well as written components of your marketing materials. We’ll also show you how to make sure all your social media accounts use consistent branding.
  4. Effective Social Media Posts: You will learn the fundamentals to engaging social media captions and images, adding a call to action in order to bring your customers to your online store, appealing directly to your target market, and how to set up your equipment for clear and consistent recorded content.
  5. Planning and Scheduling Posts: You will download our content calendar template and learn how to plan out your social media marketing content deliberately to appeal to your customers and bring them to your store. We will provide lots of examples of content you can use, as well as strategies to keep in mind to make sure your content planning is practical and effective.
  6. Conclusion: You will learn how to collect data of your efforts to determine your success and progress, as well as evaluate what parts of your marketing are most successful, so you can invest more in that. At the end, we will also provide a few challenges for you on how to implement your new knowledge in your business. Once complete, don’t forget to download a certificate of completion!

To purchase this course, please click here to be redirected to our Course School.